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July 29, 2010 Comments Off



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Latin-Pak, the premier Hispanic Direct Marketing Company since 1996 announced today that it is now offering licensing of its Hispanic household database files on an annual basis to qualified clients. Latin-Pak is licensing its extraordinary database of 11 million Hispanic household files with up to 200 data selects. The licensing of the list also includes refreshing of the data on a quarterly basis to ensure the exceptional quality, which is inherent to Latin-Pak's reputation.

According to Vincent Andaloro, President/Founder of Latin-Pak, "Licensing our list affords clients a new class of rich Hispanic marketing capabilities at a fixed price." Andaloro further explained, "Hispanic marketers are recognizing the competitive advantage they will have by utilizing Hispanic data that encompasses descriptive, predictive or business value into their data content files. The time has come for Hispanic marketers to pursue additional directions created from the configuration of data content and analytics with the goal of improving their Hispanic marketing results. At Latin-Pak, we believe bringing our clients innovative services such as licensing will help them realize new heights in their Hispanic marketing campaigns."

The benefits of having an annual licensed list are endless. The licensed data will add synergy to current marketing plans. Mailings can stand alone to pinpoint specific demographics within a specific city or within a concrete radius surrounding a particular location. It allows for repeated mailings, which is essential to any Hispanic campaign. The high quality of the database in conjunction with the quarterly 'refreshments' will certainly enrich client's current mailing lists and add potential.... (Continue reading)